Ben & Jerry’s Ice Cream Phish Food

Chocolate ice cream with gooey marshmallow, caramel swirls and fudge fish. It’s delicious, but how did it come to be?

Ben
had been pondering the lack of a good marshmallow ice cream for years.
“most attempts at marshmallow were wispy. You can see the white streaks,
but you can’t taste them, you can’t feel them, you can’t experience the
true glorious marshmallowness of it all,” ben remembers.

Well,
back in 1995, we suggested to the rock band phish that we celebrate our
shared vermont, usa, roots by creating a phish flavour. As the wheel
started turning on the collaboration, ben saw an opportunity to solve
the marshmallow conundrum once and for all. Starting with a base of rich
chocolate ice cream, he and our flavour gurus started bringing the band
test tubs of the evolving concoction. “we ate a lot of test tubs around
the table with phish. We’ve done flavours with other artists and
entities, but nobody was more involved in creating the flavour than
phish was,” jerry says. The band was instrumental, for example, in
calling for caramel swirl, an addition that pushed the flavour over the
top.

We
work with fairtrade certified producers for cocoa, sugar and vanilla,
and our caring dairy farmers produce the milk and cream in this tub in a
sustainable way. All of ben & jerry’s ice cream is made with
non-gmo sourced ingredients and cage-free eggs. Ben & jerry’s uses
responsibly sourced packaging.

Ingredients